Case Study
SHIFT GARAGE
Telling the story.
Connecting people to the mission.
A content marketing plan, story-driven videos, and a new website to help more people understand how reliable transportation creates stability, opportunity, and stronger communities.
PHOTO PLACEHOLDER
SHIFT Garage sign on building · Section → Background → Image · 16:9
People.
Cars.
Community.
A Brighter Tomorrow.
Real Results
A mission worth sharing.
A growing audience listening.
584K
Facebook content views
+44.58% vs. previous period
13.5K
Facebook page visits
+1,234.48% vs. previous period
4,900
Reel interactions
During our partnership
Facebook account performance during our partnership · Oct 1, 2025 to Sep 25, 2026 · Source: Metricool. These numbers show reach during our time together; SHIFT’s own posts and community helped drive them too.
The Mission
More than a garage.
A stronger community.
Shift Garage uses auto repair as a tool to create opportunity, stability, and hope. They serve individuals and families who need reliable transportation, and they build community through volunteers, practical support, and real relationships.
PHOTO PLACEHOLDER
Portrait, SHIFT owner in shop · Column → Background → Image · 4:3
A car repair is never just a car repair.
It's how a parent keeps a job and a family stays on track.
The Challenge
A great story that wasn’t reaching enough people.
Shift Garage was doing life-changing work, but not enough people knew their story. They needed a clearer way to communicate their mission, showcase real stories, and reach more people who could support, whether through donations, volunteering, or getting involved.
PHOTO PLACEHOLDER
Mechanic working on engine · Column → Background → Image · 3:4
Our Partnership
A strategic approach to storytelling.
We developed a content marketing plan, captured real stories through photo and video, created short, engaging reels, and built a new website to clearly communicate Shift Garage’s mission and impact. Every piece of content was designed to be authentic, relatable, and shareable, showing the people, stories, and community behind the work.
The New Website
A website built to explain the mission.
Rebuilt around the questions people actually bring: Can you help me? What happens next? How does buying a car help?
Help is one click away
“Apply for help” sits at the top of every page.
The process, step by step
Six steps answer “what happens if I apply?”
Every sale supports the mission
Car sales help fund repairs for more families.
Real stories, real people
Stories like Linda’s show who SHIFT serves.
The Stories
Real people.
Real impact.
From volunteers to clients, each story shows what Shift Garage is really about: people helping people.
The Results
Growth in reach, engagement, and community.
Our content helped more people discover Shift Garage, engage with their mission, and visit their page. Here's a look at the results from Facebook during our partnership.
What's Next
More stories.
A greater impact.
There are many more stories to tell: more people to reach, more volunteers to engage, and more lives to impact. We’re helping Shift Garage continue to share their story and grow their community.
PHOTO PLACEHOLDER
Real SHIFT footage still (car on the road) · Section → Background → Image · 16:9